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Making Money Through Podcasting

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By Tolu Adebayo

Just like every other prominent and promising digital ideas, podcasts are exploding.
An idea which start as a way of having fun has become a world case genre that cut across major audio industry.
As Nigeria announced the coming of another recession, the need to have an extra streams of income is becoming inevitable.
In 2006, just 22% of internet users had listened to a podcast. By 2019, 70% listen to podcast, making one of the most exciting channels to date.
The Nigerian radio houses is over three hundreds, provided 45% of those radio makes money daily, you can now compete with any Radio of your choice through podcasting as majority is yet to understand the power of podcast.
Anyone can create a podcast, it’s becoming easier, compare to 2012 when I started.
But how do you create a podcast that sets you apart from the rest? 
If podcasts are becoming more and more popular, doesn’t that mean it will be harder and harder to stand out?
No, it may be harder if you did not know what I will be sharing before starting.
The good is that the majority of podcasts have no documented content strategy and pump out mediocre content. 
But not you, smart marketers like you will learn how to develop a strategy that sets you apart from the rest.


If you currently have no audience, potential listeners will probably ask why they should listen to your advice over an established influencer in the field.
If you have a unique experience, you don’t have to have a large following to make it an engaging story. 
Share your experience, in my next podcast, i will be sharing my experience with SARS and Nigeria Police. 
If it happens to be engaging, the few audience will share it and that’s how small things becomes big things. 
Another advantage you have as content creator is that everybody likes to get a behind-the-scenes view of how something works, be it events, movies, and what have you. 
Give your little audience some love by sharing the behind-the-scenes of trending things that occur either how it worked out or how it didn’t. The feeling is mutual if properly prepared.
Another story you can share is your experiment. Is it about a post you make on social media or a lady you date for a while and what you experiment together. Let your little audience get connected by engaging them with your processes. Are you about it create something interesting? Share with us!
Lastly today, interviewing other experts is an excellent way to leverage their authority and audience to build your channel. 
However, there are some outstanding expert that may not honour your request if you have not being put out outstanding works tirelessly. 
Thier time is priceless and I think thier opinion on that is not bad. It is better to add to your effort than to be the only effort, that’s selfish and you might have to pay to get Yes because they have being tested valuable. 
Fortunately, you can leverage on the topics this expert has dealt with, these podcast topics will enable you to leverage other authoritative sources and grow your own voice.
This gives you an idea of where to start.
Tomorrow, i will share with you How Podcasters, not just me, make money in Nigeria.
For no reason should you pay money to anyone to get this information as i have cut out time to make this happen for you
Ask Tolu Adebayo on Twitter any question @MegaTolu

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BREAKING: Court Orders PDP, INEC to Show Why Rivers Guber Primaries Should Go On Without Farah Dagogo

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A Federal High Court, sitting in Abuja today, May 23rd, 2022 ordered the Peoples Democratic Party, PDP, and the Indpendent National Electoral Commission, INEC, to show reasons why the party’s gubernatorial primaries should hold in Rivers State without the plaintiff, Hon Doctor Farah Dagogo.

Justice Taiwo Taiwo in suit no FHC/ABJ/CS/654/2022 ordered the PDP and INEC to show cause on May 24th 2022 why Hon. Doctor Farah Dagogo’s application seeking injunctive orders against the PDP and INEC in respect of the PDP gubernatorial primary election for Rivers State should not be granted.

Dagogo had filed a suit on May 12, 2022 challenging his prevention from the screening exercise of his party (PDP) for the on coming gubernatorial primary election for Rivers State having submitted all the required documents.

The presiding judge in the sitting of the court on Monday granted the order for INEC and PDP to show cause why the primaries should not be stopped.

Dagogo went to court to seek an order of the High Court to restrain INEC, (2nd Defendant) or any of its officers or agents from monitoring the conduct of the PDP (1st Defendant) primary election for the gubernatorial position for Rivers State scheduled for 26th May 2022.

He asked the Court not allow INEC to send any of its representatives on the scheduled fixed date without his name on the list of contestants for the forthcoming primary election pending the hearing and determination of the substantive action.

Dagogo, is appealing to the court to compel INEC and PDP, to include his name as one of the aspirants in the forthcoming gubernatorial primary election.

The aspirant is seeking “an order of interlocutory injunction restraining the 2nd Defendant either by itself or any of its officers or agents from monitoring the conduct of 1st Defendant’s primary election for the gubernatorial position for Rivers State on 26th May 2022 or any other date fixed, without the name of the Plaintiff on the list of contestants for the said primary election pending the hearing and determination of the substantive action.”

Hon. Doctor Farah Dagogo was duly nominated by not less than 45 persons from at least two-third of the Local Government Areas within Rivers State, who are registered voters in their respective Local Government Areas and registered members of PDP.

According to Dagogo, he completed and submitted the said nomination form to the the PDP, and accompanied them with all the relevant documents, including copies of his PDP membership card, voter’s card and sworn declarations made before a Commissioner of oaths at the High Court.

He stated that he satisfied and abided by the guidelines, all laws, rules or regulations made by PDP relating to the conduct of primary elections.

He stated that his Primary Form was issued to him by the PDP as proof that he had met all the requirements required of him as an aspirant by the National headquarters of the party.

He had presented himself to the Screening committee for gubernatorial aspirants in Rivers State, on the 28th of April, 2022, at the PDP Zonal Headquarters in Port Harcourt, Rivers State.

He disclosed that while he was waiting to receive his interim clearance papers, some individuals in mufti who claimed to be Rivers state Government House security agents led by the Camp Commandant, DSP Efeture Irikefe removed him from the sitting arrangement with the active connivance of the membership of the Screening Committee, who had ensured that he was the last person to be screened.

However, Dagogo lamented that he was whisked away to Operation Sting Police Unit/formation and later at State Criminal Investigation and Intelligence Department (State CID) both in Port Harcourt.

According him, the State CID, quickly made an attempt to arraign him on trumped up charges at the Magistrate Court in Port Harcourt on 29th April, 2022 which proved abortive.

“There was an attempt to arraign Plaintiff/Applicant on trumped up charges at the Magistrate Court in Port Harcourt on 29th April, 2022 which proved abortive.

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2023: Farah Dagogo Sues PDP, INEC Over Exclusion

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There is now an air of uncertainty hanging over the outcome of the PDP Primaries in Rivers State as Dr. Farah Dagogo a frontline Governorship aspirant has taken the Peoples Democratic Party and the Independent National Electoral Commission, INEC, to court for allegedly removing his name from the primaries in the State Governorship election.

Farah Dagogo , a Member of the Federal House of Representatives representing Degema/Bonny Federal Constituency is seeking an order of the High Court to restrain INEC or any of its officers or agents from monitoring the conduct of the PDP primary election for the gubernatorial position for Rivers State scheduled for 26th May 2022.

The embattled federal lawmaker said his Primary Form was issued to him by the PDP as proof that he had met all the requirements required of him as an aspirant by the national headquarters of the party before he was taken away by some policemen led by the camp commandant, of government house DSP, Efeture Irikefe when he presented himself for screening last month.

The federal lawmaker is currently at the Port Harcourt correctional centre was arrested for allegedly sponsoring cultists to disrupt the screening of state and federal assembly candidates of the PDP last month in Port Harcourt.

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