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Making Money Through Podcasting

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By Tolu Adebayo

Just like every other prominent and promising digital ideas, podcasts are exploding.
An idea which start as a way of having fun has become a world case genre that cut across major audio industry.
As Nigeria announced the coming of another recession, the need to have an extra streams of income is becoming inevitable.
In 2006, just 22% of internet users had listened to a podcast. By 2019, 70% listen to podcast, making one of the most exciting channels to date.
The Nigerian radio houses is over three hundreds, provided 45% of those radio makes money daily, you can now compete with any Radio of your choice through podcasting as majority is yet to understand the power of podcast.
Anyone can create a podcast, it’s becoming easier, compare to 2012 when I started.
But how do you create a podcast that sets you apart from the rest? 
If podcasts are becoming more and more popular, doesn’t that mean it will be harder and harder to stand out?
No, it may be harder if you did not know what I will be sharing before starting.
The good is that the majority of podcasts have no documented content strategy and pump out mediocre content. 
But not you, smart marketers like you will learn how to develop a strategy that sets you apart from the rest.


If you currently have no audience, potential listeners will probably ask why they should listen to your advice over an established influencer in the field.
If you have a unique experience, you don’t have to have a large following to make it an engaging story. 
Share your experience, in my next podcast, i will be sharing my experience with SARS and Nigeria Police. 
If it happens to be engaging, the few audience will share it and that’s how small things becomes big things. 
Another advantage you have as content creator is that everybody likes to get a behind-the-scenes view of how something works, be it events, movies, and what have you. 
Give your little audience some love by sharing the behind-the-scenes of trending things that occur either how it worked out or how it didn’t. The feeling is mutual if properly prepared.
Another story you can share is your experiment. Is it about a post you make on social media or a lady you date for a while and what you experiment together. Let your little audience get connected by engaging them with your processes. Are you about it create something interesting? Share with us!
Lastly today, interviewing other experts is an excellent way to leverage their authority and audience to build your channel. 
However, there are some outstanding expert that may not honour your request if you have not being put out outstanding works tirelessly. 
Thier time is priceless and I think thier opinion on that is not bad. It is better to add to your effort than to be the only effort, that’s selfish and you might have to pay to get Yes because they have being tested valuable. 
Fortunately, you can leverage on the topics this expert has dealt with, these podcast topics will enable you to leverage other authoritative sources and grow your own voice.
This gives you an idea of where to start.
Tomorrow, i will share with you How Podcasters, not just me, make money in Nigeria.
For no reason should you pay money to anyone to get this information as i have cut out time to make this happen for you
Ask Tolu Adebayo on Twitter any question @MegaTolu

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2023: Why Nigerians are bashing FFK over endorsement of Yahaya Bello’s presidential bid

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2023: Why Nigerians are bashing FFK over endorsement of Yahaya Bello's presidential bid

Former Aviation Minister, Femi Fani Kayode, is no doubt a newsmaker. His recent tweet endorsing the presidential ambition of Governor Yahaya Bello of Kogi State is creating a storm of sorts.

His tweet reads:

“The idea that Gov. Yahaya Bello should not run for the Presidency & that the NC zone, which has never produced a democratically elected President, ought to settle for another position is absurd. Nigeria needs strong & decisive leadership, a generational change & a bridge-builder.”

FFK’s twitter post follows an earlier statement from a support group within the ruling All Progressives Congress APC has asking Governor Yahaya Bello of Kogi State to drop his presidential ambition and support calls to zone the national chairmanship of the party to the North Central geopolitical zone.

The former Minister’s Twitter post has continued to generate a hail of harsh criticism as Nigerians recall that only three years ago, FFK had reacted to Bello’s open pledge of loyalty to President Muhammadu Buhari by saying that the mental faculties of the Governor of Kogi State are not functional.

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Why Gov El Rufai Insists that Bandits must be wiped out, not negotiated with

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Why Gov El Rufai Insists that Bandits must be wiped out not negotiated with

Governor Nasir El-Rufai of Kaduna State has said again expressed his zero tolerance for bandits terrorising Nigeria.

Speaking during a town hall meeting on national security organised by the Ministry of Information and Culture held in Kaduna, with theme, “Setting Benchmark for Enhanced and National Unity in Nigeria”, Governor El Rufai stated that bandits have lost their rights to life under the constitution and must be wiped out. He also said a situation where security agencies only responded to incidents of banditry was unacceptable.

El Rufai said:  “The bandits are at war with Nigeria and there is no other way to approach the current insurgency but for security forces to take the war to the bandits and recover forests where they are occupying.

“The security agencies mostly react to cases of banditry and abduction, we are in a war with these terrorist challenging the sovereignty of the Nigerian state.

“Our security forces must collaborate to take the war to the bandits and terrorist, recover and restore the forest to enable our law-abiding citizens to engage in legitimate farming and livestock production,’’ .

El-Rufai stated that no one in a position of responsibility could deny the need for sustained action against criminals, adding that security operations that were more proactive would cripple the outlaws and reassure ordinary citizens.

He said government must identify and deal with non state-actors and others challenging the existence of the country. The governor advised that security forces should be increased and be well equipped to deal with insurgency, adding that judiciary must also be decentralised to serve justice.

“To address the banditry problem, we must implement the National Livestock Transformation Plan, NLTP, already produced four years ago to enable accelerated investment in modern animal husbandry on operating rapid decentralization of herders in known locations,” he said.

Governor El-Rufai also stressed the need for security agencies to be proactive in the fight against banditry and other violent crime, saying a situation where they only responded to incidents of banditry was unacceptable.

He said security agencies must collaborate and take the fight to bandits and kidnappers because the country was at war with them. “The situation in which the security agencies mostly only react to cases of banditry and abduction is unacceptable.

“We are in a war with these terrorists who are challenging the sovereignty and monopoly of the instruments of coercion of the Nigerian state and its territory.

“Our security forces must collaborate to take the war to them, recover and restore the un-governed forests these terrorists occupy, and enable our law-abiding citizens to engage in their legitimate pursuits,’’ the governor said.

He reiterated his position that bandits must be “wiped out” because they had lost their right to life, by virtue of the constitution.

He said: “These bandits have lost their right to life under our constitution and must be wiped out in their entirety. There is no other way to approach the current insurgency situation today as far as governmental action is concerned.’’

According to him, the country has found itself in near-anarchy because there are too many carrots without sticks.

“Notions of a common humanity, not to talk of a common citizenship are not as widely or deeply shared as it would appear. Identity politics holds sway. This reflects the absence of an elite consensus about who we are and how we should live together,” he said.

The governor said more responsibilities should be given to states so that the federal government would not blamed for everything that goes wrong.

“Centralised policing in a federation is not only a contradiction in terms.  The state governments today bear most of the burden of the running costs of the federal police anyway, so why not the sub-nationals of the state police now. So I repeat my persistent call for state police as soon as possible.

“To address the banditry prevalent in the north-west and north-central, we must implement the national livestock transformation plan already produced four years ago,’’ Governor El-Rufai said.

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